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A complimentary online program produced by The Florida Bar Law Office Management Assistance Service (LOMAS). For additional information on LOMAS programs and services, please check out www.floridabar.org/LOMAS .
This on-demand, online/downloadable presentation is sponsored by Florida Lawyers Mutual Insurance Company (FLMIC), please check them out at www.flmic.com .
CLE Credit Information This course has been approved for continuing legal education credit under the plan(s) and in the following area(s): 2.5 General CLER Credits and 1.0 Ethics
About this Seminar
Building Business in a Down Economy
Ethical Considerations and Crucial Marketing Skills
for Weathering the Downturn
• What has changed in client expectations and demands and how to adapt to them successfully.
• How to move up the “value” curve in the client’s eyes for increased revenues.
• How to “change the game” to retain good clients.
• Ethical and practical techniques to combat price resistance and price undercutting.
• The four simple principles that create a powerful business stream.
• How to dramatically increase your marketing efficiency and results.
• Powerful, ethical communication techniques that turn prospects into clients.
• Innovative approaches to fees and collections.
