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Online Seminar

Building the Small Firm Marketing Program: From Planning to Ethical, Effective Action

Credit(s): 2.5 CLE; all of which may be applied towards Ethics
Course Number: 1265D
Original Program Date: August 2, 2012
Duration: 2 hours 30 minutes
Access: Available for 3 months after purchase
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    A complimentary online program produced by The Florida Bar Law Office Management Assistance Service (LOMAS).  For additional information on LOMAS programs and services, please check out .
    This on-demand, online/downloadable presentation is sponsored by Florida Lawyers Mutual Insurance Company (FLMIC), please visit them at .
    CLE Credit InformationThis course has been approved for continuing legal education credit under the plan(s) and in the following area(s): 2.5 General CLER Credits and 2.5 Ethics
    About this Seminar
    Small law firms and solo practitioners now comprise more than 62% of the profession.  The supply/demand equation for legal services has been shifting dramatically in recent years.  The purpose of this program is to help the lawyer market legal services effectively and ethically in a highly competitive legal marketplace.  This course will teach how to develop a plan for consistent action and how to weather changes in demographics, in the economy and the value curve in the public’s demand for legal services. 

    2.5 CLE ,
    All of which may be applied towards Ethics

    DescriptionPagesFile Size
    Power Point Slides114 Pages9 MB
    Four Steps to Building Great Client Relationships6 Pages156 KB
    The Technician Trap for the New Millennium3 Pages73 KB
    Building the Small Firm Marketing Program27 Pages696 KB
    Very good basic marketing material. - Joseph (Weston, FL)
    Wonderful speaker!!!! - randell (seminole, FL)
    Very useful information. - Charlie (St. Petersburg, FL)
    Thorough, to the point, never boring, quite informative and insightful, and clearly from a source who knows the matrix of what a lawyer needs to build in order to grow, compete, make a living, and keep up with the ever so fast changing times. My compliments to him and you for putting him out to us in this fashion. Thank you. - Milton (Fort Lauderdale, FL)
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    Online Seminar
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    Downloadable Audio (Podcast)
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